Yeah, moving things catch your eye, don’t they? Animation works. I do animation for a living. It is good. But there are those who use animation for evil purposes. Just recall, if you will, those headache-inducing “YOU’VE JUST WON!!!” banners one encounters… Gah. Does this ever work? I mean, maybe the idea is to annoy you SO MUCH, visually, that you might just click on the thing accidentally, in an unconscious attempt to ward off evil? I don’t know.

Pay attention. Her name is Sydney, okay? Anyway, I tend to think of advertising as a barometer of baseline cultural intelligence. The logic goes, “if advertisers are doing it, it must work.” They are, after all, paying for the privilege of presenting their idea to us; if it didn’t draw business, they’d stop or change it, right?

But this line of thinking is invariably depressing. Sure, I can sit in righteous judgment of the unwashed masses, those “stupid people” many would have us believe comprise most of America… But no. I’d rather think it’s just an indication of how stupid, tasteless, and annoying some advertisers can be. Then, I’d rather watch Sydney, here, massaging herself. Mmm. Animation.